Resources For Sellers

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My goal is to maximize your proceeds from the sale of your property. Sounds simple, but the execution is more involved. To sell your home for the highest possible price I will help you understand the competitive landscape, provide advice and resources for preparation including repair, upgrades and staging to transform your home from lived-in to ready-to-sell, assist with disclosures, and help determine the value of your home. I will lead you through the selling process in a straightforward and professional manner.

Glossary of Real Estate


is that price at which half the home sales occur for more and half for less. If there is an odd number of sales, then the median price will be the sales price of the middle sale, even if that middle price is nowhere close to the middle value: for example, you have three sales of $1, $2 and $10 — the median sales price is $2. If you have an even number of sales, the median price is the middle point between the two middle-most sales. As you can see, as is almost always the case with statistics, small data sets or data sets filled with widely varying data points (such as all the different homes in Pacific Heights, for instance) can generate misleading statistics, especially over the short term. Median price can be, and often is, affected by other factors besides changes in market values, such as short-term or seasonal changes in inventory or buying trends. The median sales price for homes (in all their infinite variety) is not like the price for a share of company stock (all the same), and monthly fluctuations in median price are generally meaningless. If market values are truly changing, the median price will consistently rise or sink over a longer term than just 2 or 3 months, or even 2 or 3 quarters, and also be supported by other supply and demand statistical trends.


is calculated by adding up all the sales prices and dividing by the number of sales. It is different from median sales price, but like medians, averages can be affected by other factors besides changes in value, such as fluctuations in average unit size. Averages may also be distorted by a few sales that are abnormally high or low, especially when the number of sales is small. Average sales prices are usually higher than median sales prices, as averages are more affected (or distorted) by high-price sales. (Generally speaking, high prices can go much higher than the norm than low prices can go lower than the norm.)


are the number of days between a listing going on market and accepting an offer. The lower the average days on market figure, typically the stronger the buyer demand and the hotter the market. Note that this statistic is easily distorted by distressed home sales, which often have a very high DOM; by that minority percentage of listings that sell after multiple price reductions (one property that sells after being on the market for 12 months can sometimes play havoc with an overall average for a neighborhood); and by deals that fall through after offer acceptance (the listings come back on market and perhaps sell quickly, but the DOM clock keeping ticking throughout). Currently, appealing, well-priced new listings often accept offers within 7 to 14 days of coming on market.


reflects the number of months it would take to sell the existing inventory of homes for sale at current market conditions. The lower the MSI, the stronger the demand as compared to the supply and the hotter the market. Typically, below 3-4 months of inventory is considered a “Seller’s market”, 4-6 months a relatively balanced market, and above 6 months, a “Buyer’s market.”


is based upon the home’s interior living space and should not include garages, unfinished attics and basements, rooms built without permit, outdoor space, patios and decks — though all these can still add value to a home. These figures are usually derived from appraisals or tax records, but are sometimes unreliable or unreported altogether. Generally speaking, about 60-80% of listings report square footage and dollar per square foot averages are calculated on these listings alone. All things being equal, a house will sell for a higher dollar per square foot than a condo (due to land value), a condo higher than a TIC (quality of title), and a TIC higher than a multi-unit building (quality of use). Everything being equal, a smaller home will sell for a higher $/sqft than a larger one. (However, things are rarely equal in real estate.) There are often surprisingly wide variations of value within neighborhoods and averages may be distorted by one or two sales substantially higher or lower than the norm, especially when the total number of sales is small. Location, condition, amenities, parking, views, lot size & outdoor space all affect $/sqft home values. Typically, the highest dollar per square foot figures in San Francisco are achieved by penthouse condos with utterly spectacular views in prestige, doorman buildings and by mansions in the best locations of the most prestigious neighborhoods (usually with spectacular views).


is one of the purer statistics of supply and demand: it reflects the level of buyer demand as compared to the available inventory of homes to purchase. It is also one of the most up-to-date statistics because the heat of a market is really reflected in the time period when new listings are coming on market and offers are being made, negotiated and accepted, while sold data is only available 4 to 10 weeks after that critical time. The higher the percentage of listings going under contract within a given time period, the stronger the market.


can be one of two things: the sale of a bank-owned property typically pursuant to a foreclosure (also called an REO sale), or a so-called short sale, in which the seller-owner must get lender approval for a “short” payoff, a reduction in the loan amounts due on the property in order for the sale to close. These 2 kinds of distressed sale are actually different animals, though both can be long, tiresome endeavors to close because one is dealing with bank bureaucracies. However, in an REO sale, the seller is the bank (which may own hundreds or thousands of these properties), the property often looks “distressed” and the bank has very limited disclosure responsibilities (which is a liability to buyers). In a short sale, the seller is usually the individual owner-occupier, the property condition is and shows much better, and full seller disclosure laws apply (the buyer knows more about what he or she is buying). Both types of distress sale can be very good deals for savvy buyers and indeed investors are buying many of the REO properties around the country. But there are potentially greater risks and almost always much greater aggravation involved.

Clients say it best ... Testimonials

“Tom and I want to acknowledge and thank Kristina Hansen for her exceptional work representing us in the sale of our beloved house. She had to hold our hands through the entire process and handle so many details for us. We are in Colorado and Kristina swept our stairs, watered our garden, fixed what came up and kept us calm. She is an excellent agent and we can recommend her to everyone. Thank you Kristina.”


“Thank you for everything! From looking at open houses to comparing properties, the offer and closing process, you made everything so easy.  I appreciate all of your time and availability and work behind the scenes”


“Tom and I want to thank you for getting us through all of the intricacies of a real estate purchase in San Francisco.  We are truly happy with our purchase.  Many thanks for the welcome gifts – you know us well.”


“What an exciting day!” I’m closing on my first place – all because of you.  Your assistance and guidance has been invaluable.  I truly appreciate your guidance and patience throughout this long, but interesting process. I appreciate that you took the time to really get a sense of what criteria were important to me in a living space.  Your strong sense of professionalism and even keeled demeanor make you an excellent agent.”


“Hiring this professional to sell of our property was a great decision.  She made something that was very complicated, a smooth, seamless, and stress-free experience.”


“I want to issue a HUGE thank you to Kristina, who was very patient with me during the search process and who found me the right home. Thank you for seeing this through and working tirelessly to find me the right home.  Time to pop the cork!”


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